The bottom line is this, WWE is a business. There is one man that has been the name and face of the company, one man that's sold out arenas all around the world, one man that has done everything asked of him by Vince McMahon and the other heads of state at World Wrestling Entertainment. Since coming back from injury in November 2008, John Cena has been on almost every RAW, every PPV, and main event in one way or another since this time, and many people believe it's well past time that Cena was given some time off.
Following Wrestlemania and John Cena's loss to The Rock, WWE had the perfect opportunity to give Cena some time away from the business. With the return of Brock Lesnar, Cena was immediately utilized for Extreme Rules, but still, the opportunity to give Cena time off was still very possible. Why didn't the creative team have Lesnar "beat up" Cena and continue with the "injury" angle that was put into motion at the end of that PPV? Instead Cena was worked into a feud with the GM and it has led to today, at No Way Out when the newly turned heel Big Show takes on John Cena in a "loser gets fired" Steel Cage match.
This is the perfect opportunity for WWE to give John Cena a break. However, fans are rapidly beginning to believe even if Cena loses today, he will still not be given a break. The GM stated "if Cena loses he will be fired" tomorrow night on RAW, but if this is the case, odds are that some other event will occur and Cena will not be fired after all.
WWE are having real problems at the moment with trying to find a "main event talent." Given these issues, how could they let Cena take time off now? Up until last week, No Way Out hadn't been generating any interest, and once again it's John Cena and his situation that has boosted the general interest and PPV sales. If Cena does lose, and is fired, it could turn out to be a good thing for World Wrestling Entertainment going forward, as every PPV from SummerSlam will be a possible place for a return, and fans will pay to see that.